Unit 1: Marketing Fundamentals — Market Segmentation, Targeting, Positioning

Unit 2: Consumer Behaviour — Buying Decision Process, Influences

Unit 3: Product & Branding — Product Life Cycle, Brand Equity, NPD

Unit 4: Pricing Strategies — Cost-Based, Value-Based, Competitive Pricing

Unit 5: Promotion Mix — Advertising, PR, Sales Promotion, Digital Marketing

Unit 6: Marketing Analytics & CRM